Think Before You Selfie

Let’s face it – there are a million things to consider when you are on the job hunt. One of the most commonly overlooked considerations is your personal brand. We know that over 70% of employers use social media to screen candidates. LinkedIn is one social media account that is great for networking, staying in touch with current and past counterparts and getting those recommendations. It is also a great job search aide – allowing employers to find you.

I have said it before, but it bears repeating. Take the time to clean up your social media accounts and beef up your LinkedIn profile. Ideally you aren’t posting rants or other items in poor taste… Keeping an eye toward your personal brand, make sure your LinkedIn profile picture is professional – if not taken by one. First impressions matter. Make sure you are setting a positive and inviting tone. The goal is, after all, being invited to interview!

Don’t have a LinkedIn account? It’s time! Use it as an excuse to re-connect with past bosses and coworkers. Many of my clients thank me for pushing them to do this, being pleasantly surprised by the responses they receive. Plus, you never know when a connection could result in a job offer.

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Keeping It Clean!

These days hiring managers must be savvier than ever. The hundreds of submissions for consideration for each open position posted mandates that human resources professionals use any and every available tool to help them manage the barrage. We know applicant tracking systems (ATS) are a wonderful first line of defense – eliminating over 50% of online submissions.

One of the most overlooked tools hiring managers have at their disposal is social media. Candidates need to be aware of, clean up, and manage their personal brand. More than 73% of companies are using social media to recruit, screen and hire candidates. Conversely, over 70% of employers turn down candidates due to something negative found online.

Employers need any edge they can get in the current hiring game. Social media allows them to further sift through and eliminate candidates from that extensive pile. If you want a shot at being one of the average 5 out of hundreds of candidates earning an interview, you need to make sure your online presence / personal brand is a positive representation of who you are as a person and potential candidate.

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(Credit to TopResume for statistics included in this article).