Think Before You Selfie

Let’s face it – there are a million things to consider when you are on the job hunt. One of the most commonly overlooked considerations is your personal brand. We know that over 70% of employers use social media to screen candidates. LinkedIn is one social media account that is great for networking, staying in touch with current and past counterparts and getting those recommendations. It is also a great job search aide – allowing employers to find you.

I have said it before, but it bears repeating. Take the time to clean up your social media accounts and beef up your LinkedIn profile. Ideally you aren’t posting rants or other items in poor taste… Keeping an eye toward your personal brand, make sure your LinkedIn profile picture is professional – if not taken by one. First impressions matter. Make sure you are setting a positive and inviting tone. The goal is, after all, being invited to interview!

Don’t have a LinkedIn account? It’s time! Use it as an excuse to re-connect with past bosses and coworkers. Many of my clients thank me for pushing them to do this, being pleasantly surprised by the responses they receive. Plus, you never know when a connection could result in a job offer.

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Winds Of Change.

I don’t know about you, but my personal life is in a big transition phase this summer. While there is no denying that change amps up tensions, there is such a sense of peace and rightness in the changes my family and I are making. It is emotional and exciting at the same time. Alright, it is mostly exciting!

While I plan to continue blogging to share hiring trends, tips and tricks for those of you going it alone, I will be pacing back my resume writing. For my current and furture clients and referrals, don’t worry, I will continue to support you, your resume needs and those you have referred to my service until October. After October, the projects I accept will be fewer and based on very limited availability. In other words, I am sticking with you during prime resume season.

Why this particular change? Primarily because the needs of my family are changing. In addition, and while I feel resumes are here for the near future, I do see the very real trend toward digital portfolio’s and personal websites. Am I able to meet this new trend in the industry? Sure. However, I enjoy writing resumes… Building websites – not as much. I also don’t like the prices I would have to charge clients for creating their personal websites. My goal from the beginning has been to create high-quality product at affordable prices.

At the same time I began looking more closely at which direction I should take, going all-in on YRW or seaking out a new opportunity, I received a call from a friend about an amazing opportunity with an impressive organization. After speaking to John it would seem as though the stars have aligned for my family, clients and career. Great Impressions and it’s leadership are as passionate about putting the customer first as I am. At the same time, they believe in taking care of their team and, just arriving a few months ago from Dubai, they are at the top of their field – bringing cutting-edge, high-end marketing, communications and design to our front door.

My hope for each of you is that the winds of change are kind and the stars are aligning for you also this summer. I can not thank you enough for your endless support and your business. Grateful to you. Talk soon.