These days hiring managers must be savvier than ever. The hundreds of submissions for consideration for each open position posted mandates that human resources professionals use any and every available tool to help them manage the barrage. We know applicant tracking systems (ATS) are a wonderful first line of defense – eliminating over 50% of online submissions.
One of the most overlooked tools hiring managers have at their disposal is social media. Candidates need to be aware of, clean up, and manage their personal brand. More than 73% of companies are using social media to recruit, screen and hire candidates. Conversely, over 70% of employers turn down candidates due to something negative found online.
Employers need any edge they can get in the current hiring game. Social media allows them to further sift through and eliminate candidates from that extensive pile. If you want a shot at being one of the average 5 out of hundreds of candidates earning an interview, you need to make sure your online presence / personal brand is a positive representation of who you are as a person and potential candidate.
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(Credit to TopResume for statistics included in this article).